Feelunique takes on fast fashion with new delivery service

The online beauty retailer has launched an unlimited next day delivery service for £8.95 a year

Online beauty retail Feelunique is ramping up efforts to compete with fast fashion e-commerce giants by launching unlimited next day delivery.

The company’s new subscription delivery service allows customers to have unlimited access to next-day delivery for £8.95 a year.

Currently Selfridges, Asos and Boohoo — which also sell cosmetics — offer a similar deal, but Feelunique is Europe’s first beauty retailer to introduce the initiative.

“In a world where rapid fulfilment is pivotal to successful online retail — and free and fast delivery services are increasingly being offered by world-leading e-tailers — Feelunique is thrilled to be Europe’s first pure play online beauty store to offer unlimited next-day delivery,” said Joel Palix, CEO of Feelunique.

“So, if our unlimited delivery customers need a last-minute gift or have run out of their favourite beauty product, they can rely on Feelunique to get their order delivered to them the very next day as many times as they like.”

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