Fenty Beauty has launched its beauty line into Boots stores, as part of a new strategic partnership.
Its star founder Rihanna took to social media to make the announcement.
It read: “@fentybeauty is officially taking over the UK! I’m here to announce our brand new partnership with @BootsUK !!’
According to the post, the inclusive beauty products will land on 10 May in 32 Boots locations.
This includes Leeds, Leicester, Nottingham, Oxford, Reading and Newcastle, as well as various locations across London.
Image via Instagram @badgalriri
Seb James, Senior Vice President and Managing Director of Boots, said: "For 170 years, Boots has been helping women to feel great by making beauty accessible to everybody right across the UK.
“Fenty Beauty by Rihanna could not be more in tune with our shared values of making everyone feel great, all of the time.”
He added: “Launching Fenty Beauty is a pivotal moment in Boots' beauty reinvention as we reimagine and redefine what to expect from high street beauty.”
Meanwhile, to celebrate the arrival, five Boots stores will host a launch parties on 10 May to 12 May.
Currently, the products are exclusively available from Harvey Nichols.
