Fermented cosmetics take off
South Korea is using old techniques to create new products
Before refrigerators, Korea developed fermentation techniques that enable food to be stored safely for long periods. Many traditional medicines and cosmetics used by women at the royal court used similar knowhow. With interest growing in traditions of the past, however, there are now more cosmetics made using old techniques.
Both Amore Pacific and LG Household & Healthcare both moved into the market. LG’s SooRyeHan Hyo, made by fermenting a mixture of herbs with yeast, is said to be safer and milder on skin than ordinary cosmetics and exceptional at revitalising the skin. Amore Pacific’s Sulwhasoo brand, meanwhile, is also based on ancient herbal recipes and seeks to adjust the yin-yang balance of the skin.
Smaller companies are also now moving into the space. Korea C&B has recently launched a range of six products that deal with problems such as skin texture, wrinkles and ageing. The line includes expensive ingredients from oriental medicine such as deer antlers with prices starting at around South Korean won SKW55,000 each ($51). Meanwhile, Hope Cosmetics has also introduced a new brand based on seaweed and fermented fish collagen that enriches the skin while moisturising and targeting wrinkles.
