Targeted skin care brand First Aid Beauty (FAB) has committed US$1m to help students pay off their university loans.
The initiative will apply to American and Canadian students who have graduated from an accredited four year course between January 2018 and August 2020.
According to the brand, the burden of student debt has reached US$1.56 trillion in the US.
FAB’s founder and CEO Lilli Gordon said she wanted to set up the programme after struggling to pay off her own student debt.
“As someone who once struggled with student debt and now sees young First Aid Beauty employees facing the same challenges, this crisis hits close to home for me, personally, and FAB as a company,” she said.
“We’re proud to make a commitment toward impacting the futures of deserving college graduates and give them the freedom to pursue their dreams free from the crushing impacts of loans.”
The P&G-owned brand has also committed 10% of sales from its new FAB AID Ultra Repair Cream to the fund.
Consumers can apply for FAB AID by filling out an application and submitting a video via fabaid.com.
