First Aid Beauty sells minority stake to private equity firm


The US skin and body care company is sold through Sephora and

Private equity company Castanea Partners has acquired a minority stake in First Aid Beauty, a US skin care company.

First Aid Beauty is retailed through Sephora and, as well as other domestic and select international beauty retailers and etailers. Founded in 2009 by Lilli Gordon, now the company’s CEO, all of First Aid Beauty’s products are free from harsh chemicals, allergy-tested and fragrance-free. Products include Eye Duty Triple Remedy Overnight Balm, Facial Radiance Serum and Skin Rescue Blemish Control Pads, among many others.

Steve Berg, Managing Partner at Castanea said: “First Aid Beauty is uniquely positioned in the personal care and beauty industry and is an exciting opportunity for Castanea. We very much look forward to working closely with Lilli and the team to support the company’s continuing growth.”

Gordon added: "Having personally grown FAB every step of the way, I could not imagine a better partner than Castanea. It embraces our brand philosophy and has a deep understanding of the sector and a proven track record. We look forward to working together to fuel our original rescue mission to provide easy to use, effective, feel good solutions for universal skin challenges.”

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Berg will join Janet Gurwitch, Operating Partner at Castanea and former Founder and CEO of Laura Mercier, on First Aid Beauty’s board of directors, alongside Clive Bode and Karen Mills.


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