First pictures of Harrods new Outlet store at London’s Westfield

The new space, located at London’s Westfield shopping centre, will sell remaining stock and beauty products from Harrods’ Knightsbridge store at a discounted price

World-famous department store chain Harrods is celebrating the opening of its new Outlet store at London’s Westfield shopping centre, UK.

The 80,000sqft store will sell remaining stock from the retailer’s Knightsbridge store, including beauty, womenswear and home.

The Harrods Outlet will feature a beauty edit with a number of high-end brands, including Gucci Beauty, Chantecaille, Roja Parfums and Shiseido.

“Harrods Outlet is the perfect opportunity to celebrate a curation of some of the best beauty and accessories products in the market,” said Harrods’ Director of Beauty and Home, Annalise Fard.

“From revitalising and nourishing Decorté and Sensai skin care collection to cult favourite make-up brands, such as Nars and Bobbi Brown, there is something for everyone to discover and enjoy in store.”

Set over two floors, which used to be occupied by Debenhams, the globally-recognised chain said the store has been specifically designed to adhere to social distancing guidelines and will allow 365 customers in store at one time.

Meanwhile, Westfield London’s General Manager, Jacinta Rowsell added: “The highly anticipated launch of Harrods Outlet at Westfield London is causing quite a stir with our customers who will soon have the chance to experience a slice of the world-renowned Harrods store in west London.

“With brands that have never been available at the centre before such as Stella McCartney, Chloe and Vetements and weekly drops from Zimmerman, Missoni and more, there will be something for every luxury fashion and beauty shopper in this 80,000sqft concept store.”

The opening comes months after the luxury retailer revealed its ‘H beauty’ concept chain offering premium and luxury beauty brands at Essex’s Lakeside Shopping Centre.

The space will be leased for at least six months to carry the retailer through to the 2020 sales.

Retailers respond

The opening is significant in demonstrating how luxury retailers must adapt in today’s challenging economic climate.

Due to the Covid-19 pandemic, a number of department store chains have said they will not reopen a number of their shops.

John Lewis and Debenhams are just a few of the high street retailers that have been hit hard by the enforced lockdown.

Meanwhile, Harrods announced last week it was preparing to cut more than 10% of its workforce, which could see 700 jobs axed.

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