Floral Street inks retail partnership with John Lewis

The British brand is now available to shoppers at John Lewis’ store on Oxford Street, London

British fragrance brand Floral Street, named after its namesake street, has signed a retail deal with John Lewis.

The brand’s fragrances will be stocked at the retailer’s Oxford Street store in London.

To celebrate the collaboration, the brand is offering the first 20 shoppers with a ‘floral’ name - such as Lily - a complementary 10ml fragrance.

Floral Street opened its first flagship store around the corner in Covent Garden at the end of last year, where it also hosts its scent school.

Currently, the brand is also showcasing its scents at the Chelsea Flower Show in the Royal Horticultural Society cabin.

As well as perfumes, Floral Street offers body care products, including body creams and body washes, home fragrances and gift sets (from £18).

The brand was set up by Michelle Feeney - part of the team that created Crème de la Mer - after she was inspired by Floral Street as a fragrance name.

Now she is on a mission bring fine fragrances into consumers’ every day routines.

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