Floral Street introduces Arizona Bloom scent line

Taking inspiration from the Arizonian desert, the scent is said to evoke the outdoors

British beauty and fragrance brand Floral Street has introduced a new scent to its line of perfumes.

Arizona Bloom (from £24) takes inspiration from the Arizonian desert and the queen of the night flower, which is typically found in the region.

Master perfumer Jérôme Epinette was responsible for the fragrance, which is said to warm on contact with the skin and is infused with dry, amber ingredients and musks to create a ‘salted musk’ note.

The scent is intensified by notes of black pepper and coupled with Balinese coconut and oak moss.

“It’s a scent for the urban cowgirl, everybody can connect to that feeling of wanting to run free and reconnect with nature, especially in our tech-heavy world,” said Michelle Feeney, Floral Street’s founder.

“We wanted to create a scent that captured the feeling of total freedom and high-outcome living, and help spur on the new slow-beauty movement.”

Customers will be able to shop the line from July via floralstreet.com.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

Companies