Floral Street partners with The Royal Horticultural Society for new scent

The new Electric Rhubarb fragrance is the ninth scent to join its range

London-based beauty brand Floral Street has paired up with The Royal Horticultural Society (RHS) to release a new fragrance.

Electric Rhubarb (from £22) is the ninth scent to be released by the brand since its launch 16 months ago.

Gardenia and rhubarb were used as the foundation of the scent, blended with bergamot, frangipani, white jasmine sambac and Australian sandalwood.

Floral Street’s founder Michelle Feeney said she was “thrilled” to partner with RHS on the new launch.

“This is a wonderful opportunity to bring together our expertise in creating fragrances and the horticultural skills of the world’s leading gardening charity.”

The product is now available from Floral Street’s flagship and John Lewis.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

Companies