For Men Only – New Men’s Care concept developed by Evonik

Published: 6-Nov-2013
Male Grooming

Evonik’s Personal Care Business Line introduces its comprehensive concept providing individual solutions for the modern man.


• Evonik launches unique Men’s Care concept
• Evonik delivers scientific studies on male skin, selected formulations for male grooming routines as well as market insights

Evonik’s Personal Care Business Line introduces its comprehensive concept providing individual solutions for the modern man. This concept encompasses a consumer survey covering market insights on male grooming routines, as well as the implementation of our own scientific studies on male skin and the development of selected formulations just for men with proven efficacy data.

The Men’s toiletries market is one of the fastest growing categories in terms of value and volume in the beauty and personal care industry. Based on the findings of Evonik’s consumer survey, male consumers are looking for multifunctional, high performing and easy to apply products.

Evonik’s Personal Care Business Line is constantly observing global market trends and our specialized cross-functional teams develop marketable new products that provide our customers with added values that are directly linked to consumer’s needs. Our strength lies in creating innovative solutions and responding to the latest market requirements.

“Responding to these market needs, Evonik’s Personal Care Business Line has developed a next generation Men’s Care concept, which is based on our extensive experience in chemistry, biology and marketing,” says Silke Langer, Global Marketing Manager Rinse-Off.

Premise for the implementation of our scientific studies on male skin is our modern R&D Innovation Center in Essen which has state of the art equipment and technologies.

The curtain will rise at the SCS Formulate Exhibition on the 12th and 13th of November in the Ricoh Arena in Coventry, UK. Be the first to experience our newly developed concept and visit us on booth 322.

Men desire tailor made solutions. We create them with passion.

  • Companies:
  • Evonik
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Male grooming materials for 2016

Read more
John Woodruff provides his pick of the best ingredients for men's grooming products

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Why comedy is taking over male grooming ads in 2024 Gloriously silly advertising is back. Cosmetics Business finds out why brands are putting the humour back into male grooming campaigns
  2. Cosmetics Business reveals the top 5 male grooming trends of 2024 in new report From the #looksmaxxing phenomenon and its impact on Alpha boys, to the rise of whole body deodorants, male grooming trends are evolving fast
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Whole body deodorant is the category people have been waiting for Body odour beyond the armpits? There’s a product for that, and a whole new deodorant sector that’s already trending, and about to explode
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    New eye creams are answering the top skin care concern for men Targeted eye treatments that banish dark circles and puffiness in an instant are trending, as brands see rising demand among men over 35
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Looksmaxxing: Is anyone talking to Gen Alpha boys? The TikTok trend covers everything from spot treatments to bone smashing as boys try to 'maximise' their looks. Yet the beauty industry is still ignoring them

Upcoming event

China Beauty Expo

22-24 May | Shanghai, China See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Male grooming materials for 2016

John Woodruff provides his pick of the best ingredients for men's grooming products
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Male grooming ingredients go beyond shaving

John Woodruff looks at anti-ageing, toning and anti-hair loss actives suitable for the men's market
Ingredients

Evonik unveils innovative beauty concepts and novel ingredients at in-cosmetics 2014 in Hamburg

Evonik unique Men\'s Care concept delivering market insights, scientific studies as well as selected formulations
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

The maturing male grooming market

The male grooming market continues to progress in product type and function. John Woodruff reviews the current industry skin care solutions
Ingredients

Male grooming – technology

While some men are happy with the basics in grooming, others are ready for much more. John Woodruff looks at ingredients targeted specifically at formulations for men
Manufacturing

in-cosmetics - Quality & quantity

The 20th anniversary of in-cosmetics was the biggest yet, covering more space with more exhibitors and attracting more visitors than ever before. But the quality was also there. <b>SPC</b> brings you the highlights
You need to be a subscriber to read this article.
Click here to find out more.
Male Grooming

AI’s role in destigmatising beauty for men

AI is leading the way for technological leaps in the beauty industry, but are men being left at the wayside? Cosmetics Business explores
Subscribe now