Swedish brand opens first standalone flagship store in France
Foreo has opened its first ever standalone store in Paris, France selling its range of facial cleansing devices.
This is more than a trend. It’s a true evolution of the beauty industry and our new flagship store is a testament to this.”
The store is located in the Saint-Germain-des-Prés area and will host regular events. Consumers will be able to attend The Beauty Bar events, showcasing new innovations and beauty industry trends.
The Swedish brand celebrated the opening of its flagship store with a special launch event attended by celebrities including Princess Tania de Bourbon Parme (pictured, right).
Foreo sells a range of electronic devices, including the Luna cleansing devices, the Issa silicone toothbrush and the Isaa eye massager.
Paul Peros, CEO at Foreo, commented: “Three years ago, facial cleansing devices such as the Luna were products only known to beauty enthusiasts but that trend is shifting fast.”
He added: “Our cleansing devices are products everyone wants to have. This is more than a trend. It’s a true evolution of the beauty industry and our new flagship store is a testament to this.”
Peros also said that Foreo has sold more than three million of its latest device – the Luna 2 – in just three months since its launch.