Former YSL Beauté CEO joins Evio Beauty’s advisory board

By Alessandro Carrara 4-Aug-2022

Maggie Ciafardini has also held executive roles at Bobbi Brown, Beauté Prestige and St. Tropez

YSL Beauté’s former CEO Maggie Ciafardini has joined the advisory board for US make-up and skin care brand Evio Beauty.

She will serve on the board for a two-year term and use her experience in sales growth and distribution strategies to support the brand’s business operations in North America.

Starting her career as beauty consultant for Clinique, Ciafardini would go on to work in executive roles at some of the industry's biggest beauty brands.

This included General Manager of Beauté Prestige Int’l USA, a division of Shiseido, Managing Director of St. Tropez North America and Executive Director of Bobbi Brown International.

"In my over 30 years in the beauty industry, I have never met a founder quite like Brandi Leifso,” said Ciafardini.

“Her unique lived experience and her love of beauty and cosmetics have continually motivated her to overcome daunting obstacles and offer her customers the most innovative, highest quality and socially responsible products.”

Evio was founded by Brandi Leifso in 2014 while she was living in a domestic violence shelter.

The brand has donated more than $510,000 worth of products and funding to shelters across North America to help survivors of domestic abuse.

"Maggie's compassionate leadership style and passion for beauty innovation has led her to be an instrumental part of shaping the beauty industry for over three decades,” said Leifso, who also serves as the brand’s CEO.

“She's quickly become a role model that encourages and inspires me to grow as a founder and an individual.

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“Evio is honoured to have Maggie join our journey to scale impact-led beauty and the expansion of Evio.”