Fragrance can significantly boost the value of a consumer product, finds study

Sector is responsible for up to €72bn in value added for 25 consumer product categories.

The inclusion of fragrance in a personal care or cosmetic product can boost its value by up to ten times according to the findings of a new report by The International Fragrance Association (IFRA).

The study, conducted by PwC on behalf of IFRA found that the manufacturing of fragrance ingredients adds €7.2bn to the global economy, and is responsible for up to €72bn in value added for 25 consumer product categories.

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