Bespoke fragrance creation has just become that much easier thanks to the launch of the Experimental Perfume Club in the UK.
After an initial six-month pop-up, the micro-perfumery has moved to a permanent address in Netil House, East London.
Consumers and brands are invited to visit the split-level lab to create their own scents or learn about scent through workshops and one-to-one consultations.
The concept was created by Perfumer and former Mintel trend consultant Emmanuelle Moeglin.
She said: “Experimental Perfume Club was born out of a desire to help people reconnect with their senses and access the ‘behind the scenes’ world of a product everybody uses but not many knows much about.
“I had a desire to bring the wonders of fragrance to the world – exciting, exacting and exploratory, just how scent should be. It’s wonderful to see people become so excited about their newly awakened ‘nose’ and take home a unique creation, which is not available anywhere else.”
So far the Experimental Perfume Club has helped more than 500 people design their own fragrances.