The fragrance market is taking inspiration from unlikely places, says Emma Reinhold
Image: Perfumer H
As one of the most mature markets in the C&T sector, fragrance has often struggled to build significant value wins in recent years. But, with a renewed appetite for creativity, innovation is seeping back – often from the most unusual of sources – and with it a significant growth in sales.. . .
This is a small extract of the full article which is available ONLY to subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to Cosmetics Business