A guide for the key olfactory trends for 2015, modern British perfumery and the future of haute perfume
The popularity of florals over the last few seasons has been notable. Single floral notes carried over in popularity from 2013 into the spring of 2014, which somewhat marked a return to classicism in regards to British perfumery. Florals typify the traditional British fragrance, especially rose, lily of the valley and narcissus, which come up time and time again.
As a nation, the British are very cutting edge and directional with our perfumery, which paves the way for selective perfumery that the rest of the world follows. But we are breaking away from this full-circle tilt to traditionalism with the current emerging trend toward amber.. . .
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