Fragrant flyers: Why bespoke airline scents are taking off

Out with the stench of microwave meals and stale air, the fragrance industry is helping planes freshen up

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Airplane cabins aren’t exactly a bed of roses.

But like Concorde, that iconic odour of microwaveable meals, toilets and stale air, could soon be a thing of aviation history as in-flight perfumes are now becoming a major industry trend.

Some commercial airlines already diffuse generic aromas onboard, in a bid to mask any unsavoury smells. But more are now working with scent marketing firms to create tailored scents and a improve customer experience.

In 2013, Turkish Airlines, an early pioneer for the trend, commissioned . . .

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