Fragrant flyers: Why bespoke airline scents are taking off

By Sarah Parsons 13-Sep-2017

Out with the stench of microwave meals and stale air, the fragrance industry is helping planes freshen up

A post shared by Delta Air Lines (@delta) on


Airplane cabins aren’t exactly a bed of roses.

But like Concorde, that iconic odour of microwaveable meals, toilets and stale air, could soon be a thing of aviation history as in-flight perfumes are now becoming a major industry trend.

Some commercial airlines already diffuse generic aromas onboard, in a bid to mask any unsavoury smells. But more are now working with scent marketing firms to create tailored scents and a improve customer experience.

Sign up for your free email newsletter

In 2013, Turkish Airlines, an early pioneer for the trend, commissioned ...

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Or
Subscribe now to premium content on Cosmetics Business

Companies

Subscriber Help

Related Content

ScentAir
ScentAir

Related Companies