Cosmetics Business picks the niche perfume brands taking consumers on a scented journey down memory lane
Behati Prinsloo for Raw Spirit
Have you ever experienced the sensation of walking past a stranger wearing a perfume that transports you back to a childhood memory, an old flame or a favourite holiday destination? Well, thatís because scent is something your brain can treasure forever.
For a long time the underlying brain mechanisms that encode . . .
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business