France plans to shorten its sales periods to just four weeks

The country's national sales are strictly regulated and form the only time in the year when stores can legally sell for less than cost

France is to shorten the length of its two annual national sales from six weeks to four in order to create more consumer urgency, according to a spokeswoman for France’s Economic Ministry.

Delphine Gény-Stephann, Secretary of State to the Minister for the Economy, Bruno Le Maire, announced the . . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.


Subscribe now to premium content on Cosmetics Business