French consumers evolve their beauty buys towards luxury and organic products

By Patricia Mansfield-Devine 4-Mar-2019

Consumers in France are buying fewer cosmetics products but of a higher value as the market holds steady

The French beauty market remained stable in 2018, but households are deprioritising the purchase of hygiene and beauty products in their household budget, according to market research company Kantar Worldpanel, which recently presented the results of its annual survey of the French market to Cosmetic Executive Women France. 

Sign up for your free email newsletter

The average beauty budget fell, said Anaïs Dupuy, Business Development Manager at Kantar, with the market overall falling by 0.8% in volume and 0.2% in value.


This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business