French cosmetics market faces crisis of consumer confidence

Recent terrorist incidents in France have dented cosmetics sales, with Paris suffering reduced tourist numbers. But beauty retailers are countering this with concepts aimed at encouraging foreign visitor spend. Patricia Mansfield-Devine reports

The French beauty market in the past couple of years can be divided into two halves: before and after the terrible terrorist attacks the country suffered in Paris in November 2015 and the esplanade in Nice in July 2016.

These two major incidents, which killed over 200 people, caused French tourism to decline sharply, which had a strong knock-on effect on a beauty market where tourism is a major driver. “Skin care was particularly badly affected in 2016, at -7%,” says Mathilde Lion, European beauty industry expert at market analyst NPD. “But perfume was more dynamic at -2%, and make-up was also better.”

The effects were all the more marked, says Lion, because 2015 had been a good tourist year. However, the Paris attacks had an immediate affect on the beauty market, especially with . . .

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