French millennials are more influenced by online beauty advertising

52% of French consumers aged 18-24 follow beauty influencers, according to Harris Interactive

French consumers aged 18-24 are significantly more influenced by online comments and are more open to product advertising than older age groups, according to a new survey by L’Observatoire Cetelem and Harris Interactive.

However, comments from . . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.

Or

Subscribe now to premium content on Cosmetics Business

Companies