From Huda to Fouz: Is the Middle East the beauty region of the moment?

Ahead of Beautyworld Middle East 2018, Cosmetics Business explores how the region is reaching a global stage

Huda Kattan (pictured) is a major player in Middle Eastern beauty

The Middle Eastern beauty market is expected to reach US$7.8bn by the end of the year, according to global analyst firm Euromonitor International.

The region is witnessing modest growth of just 1% compared to 2017, said to be influenced by the introduction of sales tax in Saudi Arabia, Kuwait, Bahrain, Oman, Qatar and the United Arab Emirates (UAE) – following costly military campaigns and a drop in global oil prices.

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