From bronzer to books: How the pandemic is changing beauty influencer content

By Sarah Parsons 30-Apr-2020

Beauty influencer behaviour was already evolving in 2020, but the coronavirus and enforced lockdowns around the world has drastically changed the conversation

From bronzer to books: How the pandemic is changing beauty influencer content

Consumers, brands and governments across the world are adjusting to the 'new normal' and with them, beauty influencers.

The unprecedented social distancing measures brought about by the coronavirus pandemic has caused beauty influencer's behaviour on social media to change drastically.

Sign up for your free email newsletter

The number of top beauty influencers ...

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Or
Subscribe now to premium content on Cosmetics Business

Companies