Fruity beauty: Use of fruit in personal care launches increases 10.7%

As consumers become more health-focused, food ingredients are anticipated to become an increasingly dominant trend in beauty

The use of fruit ingredients in beauty and personal care products is on the rise, according to specialty ingredients supplier Cornelius.

Singled out as ripe for growth, fruit ingredients used in personal care products have more than doubled over the last five years, increasing from 5% in 2013 to 10.7% in 2017.

Kelly Shenton, Personal Care Business Manager at Cornelius, said: “As brands look to create products that appeal to health and wellness-focussed consumers, personal care and food will become more closely linked than ever, making this an emerging and important trend which manufacturers must take note of now.”

Cornelius has launched a number of new products over the past few years including Adandrine, a natural anti-dandruff ingredient made with pomegranate peel; Elastonyl, an anti-stretch mark active using pumpkin and pumpkin seed proteins; and Bioprotectyl, formulated with apple skin antioxidants for use in anti-ageing products.

• Read more about the beauty brands using food in their formulas here.

Similarly, a number of other brands are jumping on board the emerging trend of using food waste to create personal care products.

100% Pure, a natural and organic beauty brand from the US’s Silicon Valley, is using fruit dyes to colour its make-up products.

Meanwhile, recently sibling pair William and Anna Brightman pitched Optiat to BBC Two’s Dragon’s Den, in a bid to clamp down on the 500,000 tonnes of coffee sent to landfill each year in the UK alone.

As well as topical beauty products, it is thought that the growing interest on beauty from within, by way of supplements, is also playing a role in the uptake of food ingredients.

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