FutureBrand reveals its top 5 beauty trends to watch

By Austyn King 23-Oct-2019

From individual and inclusive launches to medical-based breakthroughs, the future of beauty looks set to be defined by purpose

With beauty forecast to grow into an $863bn industry by 2024, trends are moving faster than ever and it's never been more essential for brands to stay ahead of the curve.

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From the increasing inseparability of beauty and wellness to the rise of hyper-personalisation, one overarching theme that looks set to define the future of beauty ...

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