Future beauty trends: what can we expect in 2017?

The new year is the perfect time to reflect on the past one and reassess strategy. So, what can brands and retailers do to stay one step ahead of the rest in 2017?


From jewel-effect lips to virtual reality make-up, Theresa Yee, Senior Beauty Editor at trend forecaster WGSN, recalls the most notable beauty trends of the past year and predicts what will take off in 2017


Theresa Yee


What has been the most unexpected beauty trend of 2016?
The most unexpected beauty trend to emerge this year is the extreme yet aesthetically interesting nail looks, which appeared on Instagram. The nail polish mountain – where multiple layers of lacquer are applied to nails - and "succulent fingertips" took over social media by storm. Bloggers are going to extremes to create unique, creative and eye-catching effects that grab attention.

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