GEKA GmbH enters into royal partnership


Princess Cleopatra von Oettingen-Spielberg will be new face of GEKA GmbH

GEKA, one of the world’s leading manufacturer of brushes, applicators and of complete packaging systems for the cosmetics industry, starts 3-year partnership with Princess Cleopatra zu Oettingen-Spielberg.

Within the cooperation, both partners aiming to raise the local employee recruitment as well as the regionally company reputation.

Only 30 minutes from GEKA’s headquarters in Waizendorf (Bechhofen), has Princess Cleopatra zu Oettingen-Spielberg her permanent residence. The princess with international background is not unknown in the Beauty & Fashion industry and was already present in several magazines.

Despite GEKA GmbH is not being blue-blooded itself, the partners have crucial qualities in common: both are regionally rooted and internationally successful, diverse and multi-faceted, family-driven and authentic.

“The variety of products and possibilities at GEKA is very exciting and I really wanted to work with interesting people from the area. My passion for beauty products and the fact, that GEKA is a well-known company and among the world market leaders in this field are decisive reasons for the collaboration and I’m looking forward to working with the GEKA team!”, says Cleopatra vzu Oettingen-Spielberg.

Stephan Schatz, Senior Vice President Applicator Systems und Head Business Unit Beauty of GEKA GmbH, emphasises: “GEKA GmbH stands for superior technology and a high level of quality. But above all, GEKA stands for highly committed employees.

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The cooperation with a well-known, regional partner like Cleopatra zu Oettingen-Spielberg is another important step in our employee strategy and corporate culture. We are very pleased about the cooperation and are convinced that we will continue to successfully increase our employee retention and recruitment".

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