GEKA introduces new collection miniESSENTIALS

Published: 27-Sep-2017

GEKA, one of the world’s leading manufacturer of brushes, applicators and of complete packaging systems for the cosmetics industry, presented its new collection ‘miniESSENTIALS’ at MakeUp in New York 2017.

miniESSENTIALS consists of 3 different travel-size products (mascara, lipgloss and eyebrow) for looking gorgeous even on the go:

Love at first sight: Due to the eye-catching football-shape of our brand-new mascara brush ‘brilliantVISION’ lashes are heavenly lengthened and volumised.

The innovative two-component EOSdelta2K fibre has a stable core and is enhanced with the patented SEPA bristle treatment to perfectly separate lashes.

Let lips shine in a trendy bright pink: Our standard lipgloss applicator ‘classicLIPS’ is wonderful flattering to the lips. It ensures an even distribution of the gloss and gently adapts to all types of lips thanks to the ergonomic shape.

Small but mighty: The brand-new applicator ‘petitePOWER’ is tiny and shaped to perfectly accentuate and define brows. The patented fibreDREAMS fibre with a unique cross-section enables fantastic pick-up and transportation of the formulation.

All applicators are presented in the same mini packaging showing its versatility and great combination options. A matte lacquering with a silk screen printing completes the modern look.

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