GEKA unveils new helloGLAMOUR collection

Dream big. Shine bright. Sparkle more.

GEKA, one of the world’s leading manufacturer of brushes, applicators and of complete packaging systems for the cosmetics industry, has presented its new collection “helloGLAMOUR” at Make Up in New York 2018.

Shades of precious metals merge and raise the packaging appearance to a new advanced level. High-precision applicators and the latest fibre innovations are paired with luxurious formulations for a graceful make-up finish.

The helloGLAMOUR collection consists of 5 coloured cosmetic products - a highlighter, a mascara, an eyeliner, a mascara top coat & a lip gloss – and is completed by a pocket powder brush, a box of false lashes and a gorgeous clutch.

Cheeks and brow bones get fabulous emphasised with the liquid highlighter with pearlescent and metallic pigments highlights, that feature with a lustrous metallic sheen. Easily applied with GEKA’s lipMAGNIFIER applicator, which is on both sides slightly flattened and allows a precise and defined application.

Its ergonomically designed shape and large size means quick colour pay-off and ultra-exact results. The heavy-walled 4-edged bottle paired with rose gold metal cap with 360° decoration creates a high-end, modern look.

The mascara includes the new brush absolutelyGLITTER made of brand-new and exclusive EOSbombyx2K fiber for major volume and ultimate lengthening. The fibre’s secret: the special notched structure of the two-component EOSbombyx2K fibre achieves maximum volume. As the fibres core is stiff with a softer outside coating, it is heavenly soft and smooth on the lashes. The soft touch lacquering gives the black metal packaging with weighted cap its final touch and the interior thread part offers customisable options for weights.

The innovative eyeliner applicator made of 19 delicately tapered micro bristles executes exactly defined lines. Due to the moulded micro bristles, the precisionLINER applicator does not spread and prevents any time-consuming touch-ups and annoying smudging. Paired with the liquid eyeliner formulation in rose gold with metallic finish for an intense eye contouring. The packaging is slim and classic in design and its extra-long cap improves additionally stability during the application.

Lashes are gorgeous when highlighted with the glitter topcoat formulation for a much more opulent and sparkling look. Applied easily with the new mascara brush simplyGLITTER in conical shape made of brand-new one-component EOSbombyx fibre. The structure of this exclusive GEKA fibre development includes many notches, that hold the formula to deliver to the lashes.

The cap is exquisite in glitter lacquering on this new metal packaging and the weighted cap creates an additionally high quality effect.

Summon a 3D wet effect by applying the metallic and extremely shiny lip gloss texture with GEKA’s lipARTIST applicator. The applicator’s design ensures an even streak-free application result and heavenly application feeling as the applicator is extra soft and flexible. The metal cap with 360° decoration gives the 4-edged and heavy-walled bottle a modern and prestige look.

The glamorous make-up look is complete by using the high-graded pocket powder brush for precise or all-over-effect. Enhanced with false lashes, which appears in an exquisite box with magnetic closure. And with the classical shaped clutch in the most minimal black – a real must have – all beauties are ready for the night out. Simply glamorous!

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GEKA (more information, website)