GEKA's revolutionary 3D packaging configurator for mascara


GEKA, the world-renowned cosmetic packaging supplier, published a revolutionary 3D packaging configurator for mascara. By using this state-of-the-art tool, you only need a few minutes to easily create a mascara product tailored to your brand and meeting your requirements when it comes to aesthetics, functionality and make-up performance.

By combining GEKA’s packaging and applicator expertise, and Webpac’s cutting-edge 3D technology, it provides users an efficient pack development solution and transform what is typically a lengthy and costly process.

What truly sets this new 3D configurator apart are the filtering options it offers users. Starting from over 100 stock components and 1200 possible combinations, the customer can find a perfect match by selecting from different criteria: desired make-up result, type of applicator, packaging filling volume or material, to name a few.

It’s the ideal efficient way for GEKA’s customers to view the options that most fit their pack development requirements and jump straight into the customization process without delay.

Using Webpac’s 3D technology the user can take the selected pack and add in the artwork to dress-up the product, adjusting color and details in an instant. Users can view the exact specifications of each component as they customize their pack, allowing them to instantly compare the benefits of each possible combination of components.

Sharing the result has never been easier, using the integrated share function or even by showing your creation via Augmented reality: all virtual packs are AR enabled, giving users the ability to visualize pack designs as virtual prototypes.

These can be projected onto any shelf or surface in dynamic 360° vision in the Augmented Reality app.

“Our partnership with Webpac in this innovative technology reflects GEKA’s commitment to providing an unparalleled customer experience. The 3D Studio puts the power of packaging development directly into our customers’ hands. And with the unique filtering system not only can they get to know the full scope of our product range but also quickly access the specific components that interest them most”, comments Sacha Cusseau, Global Account Director, GEKA Manufacturing Corp.

Thanks to the extensive selection of stock applicators and packaging solutions, there is no need for lengthy development times or costly investments in custom tools – this is a ready-to-go digital tool!

The 3D customization features will save you time and show you your dream product created in real-time.

Visit our GEKA website today and discover our mascara portfolio. Test the brand-new tool and create your newest bestselling product. The beauty business goes digital!

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