UK consumers recycle 90% of kitchen waste, but only 50% of bathroom waste, despite the average UK household using ten bottles of shampoo a year.
This is a fact that L’Oréal-owned brand Garnier hopes to change by working with recycling company TerraCycle.
Forming the UK’s first personal care and beauty recycling partnership to tackle bathroom waste, the two companies are teaming up to launch a free recycling programme.
Karen Flavard Jones, General Manager for Garnier UKI, said: “All our cardboard and paper-based