Easy access to key product information has been Gattefossé’s number one objective while building the new website.
With new aesthetics, ergonomics, functionalities and enriched content, it is designed to be user friendly, and SEO (Search Engine Optimisation) driven.
A dynamic website
The new Gattefossé website provides corporate information on the group’s activities and commitments and highlights the company products and applications by giving both technical and marketing information on its ingredients.
The pharmaceutical and personal care master pages give quick access to the main parts of the sections, along with a dynamic bloc highlighting new product information, technical news, publications, events and webinars. This dynamic content will be posted as well on Gattefossé social media platforms; LinkedIn, Twitter and Youtube.
Each section also provides access to the new product finder tools, where visitors can browse products by administration route, function and dosage for pharmaceuticals and by claim, functionality and characteristics for personal care.
More opportunities to contact local representatives are available on the site with direct access to dedicated contact forms such as the sample requests’ forms for example. A section is also dedicated to Gattefossé Foundation and its activities.
As for the first domain of action, promoting essential oils in healthcare centres; a call for applications is available online to apply to the “Essential oils and clinical innovation prize”. Press releases about the last winners are downloadable.
As for the second domain of action, promoting greater human and social inclusion, Gattefossé’s Foundation partners (associations) are presented as well as the projects illustrated by photo reports and videos.
Other novelties
- New language policy: the new website will be available in 2 languages (French and English). The English version is the first to be live; the French one will follow later on this year.
- New content policy: visitors will have to create their own login and request a private account to download the technical information available on Gattefossé website.
- Gattefossé has a worldwide presence in more than 60 countries: an interactive map with local representatives’ information will allow visitors to check the events organised and/or attended by Gattefossé in the selected area.
