The tradeshow season for the fragrance industry is just about to begin. Bell Flavors & Fragrances EMEA will fascinate with new creations at three major exhibitions taking place in Europe and the Middle East: At in-cosmetics Global in Amsterdam, Bell will attract visitors with fragrances inspired by Mother Nature.
In Tehran, at Beauty & Clean Iran, the Germany-based manufacturer will focus on each of its strategic business units; Personal Care, Household Care and Fine Fragrances.
Whereas in Dubai, at Beautyworld Middle East, the fragrance house will concentrate on its expertise in fine fragrances.
In touch with Mother Nature in Amsterdam
At in-cosmetics Global in Amsterdam, Bell will inspire cosmetics manufacturers from April 17 to 19 with compositions for skin, hair and body care that take consumers on a journey into fields, forests and wild Nordic landscapes.
The portfolio includes fragrances reminding of trees as well as Super Grains – a new form of Super Food that makes its way into personal care right now. Bell will present fragrances and botanical extracts that are either fully natural or inspired by nature.
The almost endless variety of natural treasures has motivated Bell’s perfumers and botanical experts to create extraordinary fragrances and plant extracts for natural as well as conventional personal care products to be presented in the Fragrance Zone at Bell’s booth P41.
Inspiring the Middle East
At Beauty & Clean taking place from April 26 to 29 in Tehran, Iran, and Beautyworld Middle East from May 8 to 10 in Dubai, UAE, Bell will present its latest fine fragrance developments and bestsellers for oriental noses.
The broad selection of 200 fragrances includes elegant French as well as heavier oriental compositions. Further highlights at the Beauty & Clean will be Japan-inspired fragrances for personal care products and nature-inspired fragrances for laundry care.
“Our longstanding experience in the Middle East makes me very confident when it comes to our fragrance creations for this region.
Our clients value German quality which we will present once again. I’m really looking forward to strengthen existing customer relationships, but also to build new ones during the tradeshows,” explains Vice President Michael Heinz.
While Bell has participated in Beautyworld for more than ten years now, the presence at Tehran’s Beauty & Clean is quite a novum. Bell will be exhibiting for the second time. “Our presence last year was a great success”, explains Michael Heinz. “This is why we decided to build our own stand this year.”
The booth of nearly 50 square meters visualises tradition in form of real-size images of the historic Schimmel Library – a symbol of Bell’s longstanding tradition in Germany – as well as modern elements representing the up-to-date fragrance range to be presented.
Contacts:
in-cosmetics Global
Anja Reissig
a.reissig@bell-europe.com
Beauty & Clean
Falco Choynacki
f.choynacki@bell-europe.com
Beautyworld
Janine Hammer
j.hammer@bell-europe.com
