German market set to grow 0.5-1.5% this year

Published: 7-Jan-2011

IKW outlines winners and losers


Body care cosmetics have maintained their market position in Germany through 2010, according to industry association IKW. Sales were around €12.8bn and showed modest growth.

There were downturns in sales of some hair and skin care lines but a strongly positive increase in sales of deodorants, women's fragrance, men's cosmetics and make-up products.

IKW expects some growth in 2011 of 0.5-1.5%.

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