Gigi Hadid announces new Maybelline make-up collaboration

By Sarah Parsons 10-Oct-2017

The face of the brand since 2015, the supermodel revealed the beauty news via Instagram


Gigi Hadid has announced a collaboration with Maybelline.

A spokesperson for the brand since 2015, the model teased consumers with her upcoming collection via Instagram on Sunday afternoon.

A year in the making.. #GIGIxMAYBELLINE COMING SOON. @maybelline 🦋💄✨

A post shared by Gigi Hadid (@gigihadid) on

“A year in the making…#GIGIXMAYBELLINE coming soon,” Hadid wrote on Instagram.

The L’Oréal-owned brand swiftly uploaded its own announcement on the platform, providing snapshots of Hadid and hints of the new products.

According to the uploaded images, beauty fans should expect a range of nudes and a selection of bright lipsticks, vibrant eyeliners and neutral eyeshadows.

Hadid is the latest celebrity to venture into cosmetics.

Rihanna, Madonna and Kim Kardashian have launched Fenty Beauty, MDNA and KKW Beauty, respectively.

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Meanwhile, fashion icons Victoria Beckham, Claudia Schiffer and Kate Moss partnered with luxury brands to create their limited edition collaborations.