The brand will provide make-up for the festival’s guests, attended in the past by A-listers Sandra Bullock, Scarlett Johansson and Emma Stone
Giorgio Armani Beauty, the beauty arm of fashion brand Giorgio Armani, has announced it will be the official beauty sponsor of the 75th annual Venice International Film Festival.
The Italian brand will provide an official make-up service for the festival’s guests; attendees from previous years include Sandra Bullock, Scarlett Johansson and Emma Stone.
Giorgio Armani hopes the new partnership will strengthen the brand’s relationship with the cinematic world, which founder Giorgio Armani is said to have a long-standing love for.
Armani has been known to create costumes for a number of films including American Gigolo, The Untouchables and the Batman series.
The brand also opened a new boutique concept showcasing a film by American director Zoe Cassavetes, which honours the link between emotion and beauty, in honour of the brand’s celebration of film.
Organised by La Biennale di Venezia, the event will be held on the Lido di Venezia from 29 August to 8 September.