Giorgio Armani Beauty kicks off Chinese New Year with new travel pop-up

Central to the pop-ups at Hong Kong’s Tsim Sia Tsui and Causeway Bay airports will be three of the brand’s best-selling products

Giorgio Armani has kicked off Chinese New Year with a new pop-up venture at Hong Kong’s Tsim Sia Tsui and Causeway Bay airports.

Visitors will be immersed in a Chinese New Year themed concession that aims to reflect the brand’s commitment to modernity, with three best-selling products at its centre.

At the focus will be the Lip Maestro, My Armani To Go Cushion Foundation and new Sì Passione fragrance - fronted by Global Brand Ambassador Cate Blanchett.

Customers will also be able to discover new products and recommendations from the brand via the in-store digital app, which will also be offering customers gifts with purchases.

Giorgio Armani Beauty make-up artists will also be on hand to give shoppers a professional consultation.

US beauty brand Kiehl’s has also celebrated the Asian new year in similar style with the opening of a pop-up at Singapore’s Changi Airport.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

Companies