Giorgio Armani Beauty poised to drop new one-shade-fits-all primer

By Becky Bargh | Published: 8-Aug-2019

The Luminous Silk Hydrating Primer can be used before or after foundation and on lips

Giorgio Armani Beauty is preparing to introduce a new primer, which is designed to suit every skin shade.

The Luminous Silk Hydrating Primer (£34) features a hydrating blend of shea butter, rice brand and glycerin to leave skin feeling comfortable, soft and supple, according to the brand.

Crystal-encapsulated pigments also reflect and capture the light, which helps sculpt the face and blur imperfections.

Customers can apply before foundation to give a luminous finish, over foundation to give a dewy look or over lipstick to help define lips.

The product will be available across the UK from 14 August exclusively at Selfridges.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

You may also like