Givaudan Active Beauty is delighted to announce that its latest digital application ”Active Beauty” has been made available on Apple Store and Google Play today.
Fully integrated into Givaudan Active Beauty’s 2020 Strategy, digital innovation is a fundamental tool used by its experts to share their advanced scientific expertise with customers and consumers worldwide.
The collaboration between cellular biology experts, scientific communication specialists and digital application designers was essential to develop our two virtual reality experiences presented from now in the Active Beauty application.
This immersive beauty experience is a one-of-a-kind mobile application that helps all the players in the cosmetics industry, whether scientists or not, in decoding, understanding and mastering the skin & hair composition while explaining and showing the different interactions of active cosmetic ingredients into the skin or scalp.
“Active Beauty” represents the first 360° virtual reality experience which takes people on inspiring and educative discovery journeys. Created in both 2D and 3D, the application shows the intimate structure of the human skin and hair with explanations guiding you during your journeys.
Célia Goudin, Digital marketing project manager, said: “We are really proud to have the Active Beauty application now available on both Apple Store and Google Play. This is the conclusion of a long process, during which everything has been simplified to the maximum, but not made simpler so as to make it as educative, accurate and entertaining as possible on the way skin beauty and hair architecture work.”
Fabrice Lefèvre, Marketing & Innovation Director, said: ”Digital innovation opens new way of communicating and sharing and this is the way we want to keep on inspiring our customers.”