Digital is everywhere in our daily life, and its unlimited potential allows to create new ways of sharing and educating customers and consumers even on difficult while business sensitive topics such as the skin and hair biology.
As a fact, most of the cosmetics consumers are not aware of the sophisticated 3D Beauty of the skin, being convinced that it is simply a flat surface covering their body.
They do not really know its architecture, neither do they understand its intrinsic ageing mechanisms, and they have no real clue on how active ingredients work in the different layers of the skin.
It gets even worth when it deals with the structure and ageing of hair. As a direct consequence, most consumers’ buying decision are be driven by a false perception of skin and hair structure and functions.
Givaudan Active Beauty places its customers and their consumers at the core of its innovation strategy around several major initiatives. On the one them is to lead the digital age of “customers and consumers communication and education” by means of new digital experiences.
By leveraging internal scientific and communication skills with the latest digital innovations, we now offer new entertaining experiences allowing consumers and customers to discover and better understand skin & hair functioning:
Skin Odyssey is a unique experiences created in synergy with our biologists: it is a virtual reality journey allowing anyone the ability to dive into the different skin layers to visualise cells, keratinocytes, or fibro-blasts in 3D.
Hair Odyssey is both a motion controlled and virtual reality experience, which allows to discover the mechanisms or hair life cycle, and to explore how molecules can be used to maintain the beauty of hair and scalp.
Our experts will give a full conference during NYSCC on May 3rd, on the strategy who enabled our teams to craft these experiences, the different key development steps and success factors, and will show how these new tools are now used by customers.
To find out more about Active Beauty’s innovations, come to the conference during NY Suppliers’Day, in the Javits Center at 10am. We will be delighted to welcome you afterwards booth 407.
