Givaudan launches platform for nature-conscious fragrances

By Julia Wray 14-Sep-2020

The new Naturality Platform encompasses natural, renewable and biodegradable fragrance ingredients

Flavours and fragrances giant Givaudan has introduced a platform to help facilitate responsible fragrance design.

The three-years-in-the-making Naturality Platform claims to embrace the consumer aspiration for fragrances created via a conscious, authentic and responsible approach.

It encompasses natural ingredients, those from renewable sources and biodegradable ingredients, says Givaudan.

According to the company, its Naturality Platform is based on three pillars:
• A robust series of consumer study programmes that have identified consumer expectations shifting towards responsible products;
• The Naturality Guide, which provides clear segmentation and understanding of the market; and
• The Naturality Index, which supports perfumers in their choices of ingredients to make creative and unique fragrances that are respectful to nature.

“Givaudan’s purpose to create for happier, healthier lives with love for nature has been central in shaping the Naturality Platform,” said the President of Givaudan’s Fragrance & Beauty business, Maurizio Volpi.

“We are especially excited to present this new development platform which will be vital in helping our customers to respond to the ever-increasing consumer desire for sustainable products.

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“It perfectly fits with the ambitions of our 2025 strategy, which aims at growing with our customers, with purpose.”

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