Givaudan opens new creative centre in Mexico City

Givaudan announces the official opening of its new Fragrance Creative Centre in Mexico City

The new centre is designed to support long term business growth in the region, and contributes in achieving the division’s 2020 strategic ambition for high growth markets and consumer preferred products.

Strategically situated close to key customers and their markets, the new centre plays an important role by offering expert craftsmanship and a deep knowledge in fragrance creation together with custom built fragrance evaluation services to deliver the finest quality perfumes.

With approximately 2800 m², the centre will host both creative and development teams, application and technology labs, marketing and consumer market research, as well as commercial teams for Mexico and Central America. It is designed to support Givaudan’s specific needs as it will foster cross-category collaboration and provide spaces for innovating thinking. It also allows easy reconfiguration as the market and customers evolve.

The opening ceremony was attended by Maurizio Volpi, President Fragrance Division, Louis-José Touron, Swiss Ambassador for Mexico, Cristina Harms and Lucia Lisboa, Regional Heads of Consumer Products and Fine Fragrances. Maurizio Volpi said: “Our history in Mexico started in 1949, and we are thrilled to invest further in this important region where consumers are passionate about the fragrances they use every day. The new Fragrance Creative Centre in Mexico demonstrates our commitment to partner in the long term with our customers in Latin America, keep bringing the innovation that fosters differentiation on the market, and ultimately support them in growing their brands.”

“The new creative centre provides an environment that cultivates innovative thinking, sharing and collaboration. We are convinced that this will contribute in proposing the next winning fragrances to our customers and, most importantly, the perfumes that consumers will fall in love with”, commented Cristina Harms, Regional Head of LATAM Fragrances.

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Givaudan Active Beauty (more information, website)