Glass skin: Is the new South Korean beauty fad all it's cracked up to be?

By Sarah Parsons | Published: 21-Nov-2017

A relative of the 'chok chok' skin care trend, the fad for glass skin has made international headlines. But some have called it out for being a marketing ploy – and here's why

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Glass skin, the latest Korean beauty trend to have gone viral, was first picked up by international press when US-based make-up artist Ellie Choi posted on Twitter how she achieved seemingly flawless skin, akin to a pane of glass.

Choi’s selfies and step-by-step guide explained how to attain an intensely hydrated complexion with an all over sheen for a youthful glow. Consumers were quick to try it for themselves – with brands not far behind.

But rather than a new trend in its own right, some industry experts have called glass skin a Western interpretation of a pre-existing Korean skin care practice.

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