Mineral make-up brand glo minerals has joined PETA’s Beauty Without Bunnies programme. The brand is now able to display PETA’s cruelty-free bunny logo on its packaging.
The Beauty Without Bunnies programme provides a searchable resource for conscientious shoppers. Users can see a list of products and companies that are said to be cruelty-free. The list is searchable by company name or product type to help them find cruelty-free items. The PETA Cruelty-Free logo can be seen on qualifying product’s packaging.
In order to be added to the list, glo minerals has promised not to test any of its products on animals or use any ingredients tested on animals. Neither will it allow third parties to test its products or ingredients on animals. It will also refuse to sell its products into markets that require animal testing by law, such as China.
Jerald Wenker, CEO at glo minerals, explained: “glo is committed to responsible behaviour, holding true to the highest values and ethical standards in everything we do. Our Corporate Social Responsibility policy transcends those directly employed by glo, reaching through our supply chain to validate the values and standards of our vendor partners. Our PETA cruelty-free achievement for glo minerals reflects this commitment to holding ourselves to a higher standard.”