Global beauty industry gains new media performance analysis tool

The new My Market Insight platform will help beauty marketing departments follow own-brand and competitors product performance across print, online and social

Media coverage tracking platform My Market Insight (MMI) has developed a new media intelligence service specifically targeted at the beauty industry.

The new platform has been developed to help improve media planning and decision making for marketing departments.

This will include press coverage book creation, a live brand media newsfeed and comparative country analysis across print, online and social.

MMI CEO Christian Eckley said: “With the addition of a single global view, clients will be able to review their media product performance as well as competing brand performance across the territories in which they serve.”

He continued: “An improved user interface combined with an array of new features means that the beauty PR industry and beauty publishers will experience a truly enhanced way of surfacing our rich data in order to make more informed business decisions.”

MMI is part of the WISE Analytics Group, which help businesses that support and influence the beauty and fashion industry.

Currently, MMI works with beauty companies Puig, L’Oréal, Revlon and Estée Lauder, among others.

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