This week’s Trends column previews the May isssue of Cosmetics Business Markets, which focuses on women’s fragrances.
Women are more facially attractive when they wear pleasant perfume, according to a study conducted by Monell Chemical Senses Center last year, and the latest figures would certainly reflect the continued, global popularity of fragrance among women.
The global women’s fragrance market was worth a combined US$29.67bn in 2014, according to Statistica, increasing by 6.6% compared with 2013, with premium women’s fragrances accounting for the largest proportion, $16,517.4m.
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