Glossier drives retail expansion with London pop-up

The brand has become a cult favourite among consumers with soaring sales of up to 600% year-on-year

Inside Glossier's permanent flagship, New York

Billion dollar beauty brand Glossier is preparing to open a new pop-up in London this autumn.

Since its launch in 2014, the brand’s revenue has soared 600% year-on-year, projecting its brand value to US$1.2bn.

It now has more than 200 employees and operates across the US, Canada, Ireland, France, Denmark, Sweden and the UK.

The New York store is dedicated to ‘conversation, storytelling and community building’

This latest announcement was made by the Financial Times in an interview with Glossier’s founder and former US Vogue fashion assistant Emily Weiss.

Weiss also told the FT that “growth and expansion” would be the focus of the brand over the next six months.

She said: “Roughly fifty percent of our followers are international and so we’re trying to get our products into our followers’ hands as quickly as we can.”

This will be the first destination UK customers will be able to purchase the products in store.

Today, it has two permanent stores and a number of semi-permanent pop-ups worldwide.

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