Glossier names L’Oréal exec Kleo Mack as brand Vice President

In the newly created role, Mack, a CEW member, will lead the billion-dollar brand’s marketing and social media teams

US beauty brand Glossier has brought on board former L’Oréal boss Kleo Mack to join its executive team.

Starting today, Mack, formerly Vice President Corporate Marketing Strategy at the French beauty giant, will serve in the newly created role of brand Vice President for Emily Weiss’ cult cosmetics business.

In her role, she will spearhead the Gen Z favourite’s marketing, brand strategy, consumer insights and social media teams.

Prior to joining L’Oréal, Mack, a CEW member, played an instrumental role in the European launch of It Cosmetics and has held marketing positions at the likes of Tarte Cosmetics and Pureology.

“When I first met Kleo, we connected over our passion for building brands that are meaningful to everyday life, brands that connect consumers with ‘the now’,” said Glossier’s SVP of Marketing Ali Weiss, who is no relation to the founder.

“Kleo is joining as Glossier’s first VP of Brand at a time when this function has never been more exciting or important,” she added.

“We’re on a mission to inspire everyone to find joy and confidence in their personal beauty style, and core to that effort is introducing Glossier to more people in more places.”

Glossier began as an online-first cosmetics brand in 2014 and is now worth US$1.2bn, according to the Wall Street Journal.

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