Glossier set to launch sister brand

Glossier Play will launch in March, other details of the brand are yet to be announced

Make-up brand of the moment, Glossier has sent beauty fans into a spin with the announcement it is to launch a new brand this month.

The launch of the new sub brand, Glossier Play was announced via a teaser on Glossier’s Instagram account, which stated: “NEWS! Glossier Play our new brand is coming March 2019. After two years in the making, we can’t wait for you to see, touch, hear, swatch, and play with what’s to come.”

The new brand has its own presence on social media and currently features a series of videos featuring a ‘G’ logo, as well as a link to the new website.

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